I'm Lauren Ruebe — UX/UI Designer & Front-End Developer.

I create user-centered digital products through thoughtful UX strategy, polished interface design, and front-end implementation. With a background spanning graphic design, product design, and development, I transform complex ideas into seamless experiences that solve real user problems.

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About Me

Designing digital experiences that are simple, intuitive, and impactful.

Developing With a Passion While Exploring The World.

I’m a UX/UI Designer with a passion for creating intuitive, visually engaging digital experiences that balance user needs with business goals. With over 15 years of design experience spanning graphic design, branding, and digital products, I specialize in user interface design, user experience, design systems, and front-end implementation. I enjoy transforming complex ideas into clean, thoughtful, and user-friendly solutions.

Throughout my career, I’ve collaborated with cross-functional teams to design and build mobile applications, websites, and digital experiences using Figma, Sketch, and modern front-end technologies. I thrive on solving problems through research, collaboration, and iterative design, always looking for opportunities to improve usability, consistency, and the overall customer experience. My background in project management and fast-paced creative environments has strengthened my ability to manage multiple priorities, adapt quickly, and deliver high-quality work under pressure while maintaining a positive, team-focused attitude.

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What I do

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Design Interfaces

Craft clean, intuitive mobile and web experiences that are easy to use and visually engaging.

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Improve User Experience

Solve usability challenges through research, collaboration, and thoughtful interaction design.

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Build the Front End

Translate designs into production-ready interfaces using JSON and work closely with developers to ensure design quality.

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Collaborate Across Teams

Partner with product owners, developers, QA, and stakeholders to bring ideas from concept to launch.

Thought Process

The first thing I do when doing user research is empathizing with the users, learning about the audience. Next would be identifying the users’ needs to define the problem. The next stage in the process is to Ideate (generate ideas and concepts for design). Once all ideas are out, I start making prototypes which turns all those ideas into concrete examples. After prototyping stage is complete, it is important to do user testing to see what works and what doesn’t, and iterate the designs based on that until we get our final product! But it doesn’t stop there… there are future opportunities and always things that can keep improving over time as the world evolves.

My Journey

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PDI Technologies
UX/UI Designer & Front End Developer
2022-2026

Designed and implemented branded mobile loyalty applications for convenience and fuel retailers. Collaborated on UX strategy, created scalable UI themes in Figma, and translated designs into production-ready interfaces using JSON. Worked closely with developers and stakeholders to improve usability and deliver consistent user experiences.

Skills
UX/UI • Figma • Sketch • JSON • Mobile Apps • Claude Code
SPFM, LP
UX/UI Designer & Art Director
2020 - 2022

Led digital design projects from concept to launch, combining UX research, interface design, and creative direction to improve websites and user experiences. Collaborated with cross-functional teams to deliver cohesive branding and marketing solutions for multiple national brands.

Skills
UX/UI • Wireframing • Creative Direction • Project Management • Branding
SPFM, LP
Graphic Designer
2017-2020

Created print and digital marketing materials, websites, and branding assets for a diverse range of clients. Worked closely with designers, developers, and stakeholders to deliver creative solutions that supported business goals.

Skills
Graphic Design • Branding • Print & Web Design • Adobe Creative Suite • Marketing
Signal Graphics
Lead Graphic Designer & Project Manager
2010 - 2016

Managed client projects from concept through production while designing branding, print, and marketing materials for businesses of all sizes. Oversaw project timelines, quality control, and customer relationships to ensure successful project delivery.

Skills
Project Management • Client Relations • Print Production • Branding • QA

My Portfolio

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What My Clients Says

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Jenna Smith
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Ready to build something great together?

I’m always open to connecting with creative teams, discussing new opportunities, and collaborating with designers, developers, and innovators who are passionate about creating meaningful digital experiences.